Course description

Digital success isn’t all about technology. The Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy as the key driver in the digital arena. Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress.

Companies are investing significantly in digital transformation efforts, but in order to remain relevant and “win,” these efforts need a strategic approach. Simply put, these efforts are not a sprint, but a marathon. Companies seeking to get the most from their digital strategies will want to get a pulse on the changing market and be agile enough to adjust their approach accordingly.

Who should attend

Individuals who will benefit from this course include leaders interested in understanding how to lead and apply a strategy-pulled versus technology-pushed digital transformation.

What you will achieve

• Understand how to assess and evaluate the current state of your organization’s digital transformation efforts.
• Identify the drivers and barriers to leading digital transformations successfully.
• Know how to apply strategies and tools to lead successful digital transformations.

What you will learn

Module 1: Defining Digital Transformation for Your Organization

• Facilitated Group Session
• Getting Clear on Your Organization’s Strategy and the Digital Efforts to Accomplish It
• Identifying Your Organization’s Current Strategic Mindset

Module 2: Where Would We Get the Most Impact for Our Organization?

• By Taking the Traditional Efficiency Approach: Using digital to drive smarter and faster business
• By Evaluating Your Core Business Model: Understand what shifts could be made to refine your current business
• By Modernizing: Creating new capabilities for your business
• Breaking New Ground Digitally: To enter new markets, offer new products or services

Module 3: What Impacts Digital Transformation

• Drivers
  • Market Velocity & Competition
  • Customer Voice & Demands
  • The IoE
• Barriers
  • Cybersecurity — “Fear of the Cloud”
  • Hybrid Challenges
  • Process Obstacles
  • “Fixed” Mindsets
• Digital Transformation Case Study Discussion

Module 4: Digital Transformation Strategies for Success

• Start with Your Customer
  • Define Your Customer
  • Ask Them…LISTEN for Their Motivations and Intentions
• Look Beyond Your Current Competition
  • Who, What, Where, and How Are Other Companies/Industries Applying Technology?
• Drive Momentum, Get the Organization Onboard
  • Clear Confident Communication Is Critical
  • Leverage Your Executives — Great Strategies Need Sponsors

Module 5: Even the Best of Strategies Need Execution

• Build the Cross-Company Plan
  • Identify the Right Resources and Mindsets
  • Address the Shadow Processes and IT
  • Link Business and Its Requirements
  • Develop a Robust Roadmap
  • Communicate, Communicate, Communicate