Presenting a Compelling Business Case

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Presented by

Michael Delis — PMP, PMI-ACP, PRINCE2, Senior Trainer and Consultant with Corporate Education Group

Michael has over 25 years of experience as a project and product management consultant, agile practitioner, and program manager, with global consulting, training, and engineering experience across telecommunications, banking/insurance, and aerospace/transport industries. He is the author and instructor of the Agile Project Management program at McGill University and a certification instructor at the Montreal chapter of the Project Management Institute (PMI).

Want to go deeper?

This webinar covers the shape of a persuasive business case in an hour. Our workshop, Writing an Effective Business Case, gives you hands-on practice building one — the strategic portfolio context the business case sits inside, the structure and content of each section, and best practices for presenting it for review and decision making.

About this webinar

In a fast-paced, results-driven environment, the ability to present a compelling business case is essential for influencing decisions, securing resources, and driving strategic initiatives forward. Most business cases that fail don’t fail on the merits — they fail because they were built for the wrong audience, structured in a way that buried the argument, or delivered without the strategic framing that decision-makers needed to say yes.

In this 1-hour webinar, Michael Delis walks through a structured approach to crafting and delivering business cases that resonate with stakeholders, demonstrate value, and inspire action — from understanding who you’re really writing for, through structuring the argument, to communicating it with impact.

What you’ll learn

Understand the purpose and audience — who actually decides, what they need to hear, and why the same case lands differently in different rooms.

Structure a persuasive case — the sequence that carries an argument, so the reasoning is easy to follow and hard to dismiss.

Enhance with strategic justification — connect your initiative to organizational priorities so it reads as strategy rather than as a request.

Communicate with impact — deliver the case in a way that holds attention and moves stakeholders toward a decision.

Demonstrate value credibly — frame benefits and costs so they stand up to scrutiny instead of inviting it.

Inspire action — close the gap between a case that is understood and a case that is actually approved and resourced.

Presenting a Compelling Business Case

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Want to go deeper?

About this webinar

What you’ll learn

Ready to build business case skills across your team?