Telling Stories with Data

Good decisions are made when executives and managers understand the story behind complex data. This one-day, highly interactive, experience-based, facilitated workshop focuses on how to make data more concise, impactful, and compelling to the intended audience through storytelling.

Prior to class, participants complete a pre-work assignment using a real-world data set. Participants will either use a data set provided or choose a data set from their work environment and prepare a five-minute presentation using a slide deck of up to four slides and a narrative memo that clearly explains what conclusions they are attempting to convey. During the workshop, each participant will present his or her “data story” and receive feedback from the instructor and the other participants on how to improve the “data story.” Then, using the skills acquired in the workshop, each participant will create an improved presentation.

The following text book will be used in support of the course: Cole Nussbaumer Knaflic, Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley, October, 2015.