Business Relationship Management Fundamentals

  • 1 day Duration
  • .7 PDU Credits
  • MDP932Course Code
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Course description

This course introduces business relationship management (BRM) as a capability, role, and discipline. The class is designed to facilitate an understanding of BRM fundamentals.

Who should attend

Individuals who will benefit from this course include anyone at any level and from any role wanting to learn more about interacting with and/or how to achieve success through the BRM profession.

What you will achieve

Module 1: Introductions and Expectations
  • Define the BRM profession as a capability, role, and discipline.
  • Understand what a BRM does and does not do.
  • Provide the language needed to change perceptions and perspectives.
  • Learn how the BRM disciple interacts with other disciplines (project management, architecture, business analysis, business functions, strategy, etc.) inside an organization.
  • Gain a basic introduction to the different frameworks, processes, and models to bring structure and guidance to BRM.

What you will learn

Course Outline
Module 1: Introductions and Expectations
  • Business Relationship Management Institute
  • Knowledge Path to Success
Module 2: Business Relationship Management (BRM) Defined
  • BRM DNA – Develop, Nurture, and Advance
  • BRM Is a Capability, Role, and Discipline
Module 3: Why BRM
  • BRM Is the Answer to Converging Functions as Strategic Partners Sharing Ownership of Strategy and Results
  • BRM Evolves Enterprise Culture
  • BRM Capability Builds Strategic Partnerships and Drives Business Value
Module 4: BRM in Action
  • Evolving Enterprise Culture
  • Building Strategic Partnerships
  • Driving Business Value
Module 5: BRM Results
  • Relationships
  • Business Value
  • BRM Artifacts
  • Communications
Wrap-Up
  • Reasons BRM Fails
  • Certificate of Experience: BRM Fundamentals
  • What Is Next