Certified Business Relationship Manager (CBRM®)

Course description

The Certified Business Relationship Manager (CBRM®) Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise.

The purpose of the Practitioner qualification is to confirm that the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager.

Who should attend

Individuals who will benefit from this course include business relationship managers, strategic business relationship managers, and those looking to pursue certification as a CBRM

Prerequisites

Certified Business Relationship Manager (CBRM®) is an intermediate-level Practitioner certification. While no prior/minimum professional experience is required to pursue the CBRM designation, to enroll in the CBRM course and sit on the corresponding certification exam, CBRM certification candidates must demonstrate (e.g., by submitting copy of their official BRMP certificate) that they have earned BRMP® certification.

What you will achieve

  • Effectively communicate the purpose and objectives of the Strategic BRM role and how to optimally position that role for maximum effectiveness within the enterprise.
  • Understand how to use their personal power and influence to build business relationships and foster a culture that excels at business value results.
  • Apply the Strategic Relationship Management processes and techniques to build and sustain trust relationships spanning Business Partner and Provider networks.
  • Be able to assess Business Demand Maturity and Business Relationship Maturity and how these might evolve over time.
  • Be able to assess Provider Capability Maturity and BRM Competencies and identify key areas needing improvement.
  • Be able to apply cross-organization communication techniques to clearly articulate real Provider/business value delivered to the organization.
  • Be able to influence executive leaders in their use of Provider Capabilities and Assets based upon potential business value and convergence with business strategy.
  • Promote and catalyze business innovation in the Provider’s sphere of influence.
  • Be able to use the Business Value Management process, techniques and metrics to define, realize and optimize the value of Provider capabilities and assets.
  • Apply Business Partner Experience Management so as to foster a positive Business Partner perception of Provider capabilities as an essential element of building and sustaining trust relationships.
  • Shape strategic agendas for optimum business value, with due consideration of external compliance requirements and potential risks to the business.
  • Understand the implications of Lean/Agile methods for the BRM role and capability.
  • Influence the development and deployment of available Provider capabilities based upon business need and potential to enable or create business value.
  • Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes.
  • Contribute to Business Transition Management in order to foster organizational understanding, support, adoption, and business value results of investments in new business capabilities.

What you will learn

Course Outline
Module 1: BRM Recap
  • Explain the House of BRM, Recalling the BRM Core Disciplines, Competencies Required for the BRM Role, and
  • Necessary Conditions for Protecting the Integrity of the Role
  • Recall The Key BRM Concepts, Processes, and Techniques
  • Understand the Business Relationship Maturity Model and the Five Relationship Maturity Levels
Module 2: Understanding Business Relationship Maturity and Value
  • The Strategic BRM Role and Capability
  • BRM Impact on Business Value
  • Introduction to the ACME Leisurewear Case Scenario That Is Used Throughout the Course
Module 3: Assessing BRM Context
  • Clarifying Issues
  • Conducting a Business Demand Maturity Assessment
  • Conducting a Business Relationship Maturity Assessment
  • Conducting a Provider Capability Maturity Assessment
  • Shaping the Business Partner’s Experience with the Provider
  • The BRM Role in Service Management
Module 4: Optimizing Business Value
  • Formulating and Clarifying Business Strategy
  • Catalyzing Business Innovation
  • Business Capability Management
  • Value Management Planning
  • Portfolio Management
  • Business Transition Planning
  • Business Value Optimization
Module 5: Summary and CBRM Exam Preparation
  • Course Summary
  • CBRM Syllabus Review
  • Format and structure of the CBRM Practitioner Exam
  • Exam Hints and Tips
  • Sample Exam

Exam Information

Certification Requirements

The CBRM® exam is a 2 hour and 30 minute closed book exam with 50 multiple-choice questions. Participants must achieve a score of 25 out of 50 (50%) in order to pass the exam. Participants should plan on allocating study time outside of the classroom session. The exam is administered online through ProctorU and participants have 45 days after the completion of the course to sit the exam. Specific details on the exam will be provided prior to the start of your class. Please note: If you have special needs and feel you are unable to sit for a 40-minute exam, please contact us upon receipt of your confirmation e-mail to discuss options to accommodate your needs. Also, should you require special class setups due to physical inabilities, such as vision loss or hearing loss, please contact us to discuss how we can meet your special needs.