LinkedIn 
EmailDefining and Communicating Your Value
- Traditional Classroom: 2 hours
- Virtual Instructor-led: 2 hours
There is a myriad of reasons why many of us struggle with openly sharing our accomplishments. But the research is clear: self-promotion is a powerful skill set that leads to career advancement and greater opportunities. In this highly interactive session, we’ll look at ways to move past common stumbling blocks people encounter around self-promotion.
We will distinguish between your reputation and your personal brand, exploring ways to build the latter in a way that is aspirational as well as grounded in reality. Lastly, using a message triangle framework, participants will craft a concise and powerful personal narrative that they can use to define and communicate the unique value they deliver in the workplace.
Target Audience
This session is designed for new and experienced managers, leaders, team leads, and team members who want to advance in their current role or be more intentional about how they show up professionally.
Course Objectives
- List reasons why self-promotion is a critical component of a career growth plan.
- Distinguish between your reputation and your personal brand.
- Identify your “three words.”
- Utilize a message triangle framework to craft a concise and powerful personal narrative.
- Articulate concrete ways to communicate your personal brand and promote yourself.
Course Outline
Introduction and Objectives
What Is Self-Promotion, and What Can Make It Difficult?
- How Communicating Your Value Helps the Collective
Your Reputation Versus Your Personal Brand
- The Power of a Brand
- Class Activity: Colleagues and Their Brands
Identifying Your “Three Words”
- Class Activity: What Are Your “Three Words”?
Creating Your Message Triangle
- Components of the Message Triangle
- Activity: Create and Share Your Message Triangle
Self-Promotion Next Steps
- Using the Message Triangle as a Springboard
Summary and Next Steps
MDV1419a-2 Course Code
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